360 degree filmmaking for storytelling

In practical terms, 360 degree filmmaking means that the viewer literally gets a 360 look around and even gets to decide where to look. We make it so our audience can experience the story from the field, understand it better and thus act on it. The idea behind this is that if you involve the audience more, you might be able to make them feel more.

This fairly new tool makes part of a  new movement of how we reach our audience and how we communicate the work that is done by different organizations in the field and with 360 technology still new and experimental, yet more accessible it seems to be the perfect time.

For us, 360 degree video really provides the opportunity to bring the audience right to the communities and people they would otherwise not have access to. All of a sudden we can now see where the farmer gets his pig feeds, where the pigs are in relation to his house, that the butcher stalls are right next to a big road and the way they attract their customers. 360 video will make the change from bringing the farmers stories into our space, to actually bringing the audience into their space, and this way, changing the whole hierarchy. We make that our audience can experience the story from the field, understand it better and thus act on it.

Together with the International Livestock Research Institute (ILRI) have we worked on our first 360 degree video, a primeur for the CGIAR. Read more about it here